Photography:Optical Amusements


"I work with an array of clients & brands,each of which challenge me and pushes me to higher creative grounds. My prior and current work experience has been pivotal in becoming cultured in all aspects of visual content. My desire is to work with leaders, and innovators who are ready to push creative boundaries"

2017 - CURRENT: 

Creative Director: For ten years I have worked with a range of brands and companies on a freelance basis. This includes: 

  • Brand Consulting
  • Business Development 
  • Photo/Video Content creation
  • Creative Marketing 
  • Website design and building


Creative Director/ Creative Producer:  I joined GROUPON the largest and fastest growing e-commerce company in the world, my three person team which eventually grew to 30, was tasked with the visual re-branding and all photographic content for the global brand. This start-up creative  department developed a high volume photography studio from the ground up. On a day to day basis,I was responsible part of developing ongoing film and photo based media and marketing projects for the company. I had the opportunity to art direct worldwide ad campaigns, for our highest revue generating marketing assets, create relationships and work closely with local merchants, hiring freelance artists and agencies, and facilitate multiple in-house and location photography shoots each week. 



 I founded  Ella Sven, a clothing label that specialized in classics re-imagined as high fashion art pieces, re-invented vintage wear, and modern sustainable garments. Ella Sven quickly evolved to include a curated line of perfume, jewelry & accessories. The brand was featured in Vogue Italia, Daily Candy, Refinery 29,Fashion Indie among others.