Creative Director/ Producer: 12 yrs. Experience
Photo/Video Content creation
In 2017 I joined the largest streaming service globally NETFLIX. I was repso
I joined GROUPON during the time frame it was the largest, fastest growing e-commerce company in the world. I led a three person team that, eventually grew to 30, I was tasked with the visual re-branding of all photographic content on a global level. This start-up department “Global Product In-house Studio” contributed 10,000 originals assets to the content library within 3 years. Content created was utilized by Marketing, and Stock Product Photography initiatives.
I was responsible for ongoing film and photo based media and marketing projects for all facets of the company. I had the opportunity to Art Direct worldwide ad-campaigns for Groupon’s highest revue generating marketing initiatives.
I founded ELLA SVEN, a clothing label that specialized in re-invented vintage, and modern sustainable garments. Ella Sven quickly evolved to include a curated line of perfume, jewelry & accessories. The brand was featured in Vogue Italia, Daily Candy, Refinery 29,Fashion Indie among others.