LOCALIZATION /ENTERTAINMENT:

Ella had led teams and produced massive language launches and created localization practices built for scale and nuance. With global rollouts spanning up to 53 languages, teams had partnered with native speakers, designers, and production specialists to craft culturally resonant assets—from fully reconstructed logos to campaign-ready deliverables. Designed for high-volume, rapid timelines, our process balances speed with precision, ensuring every market feels considered, not translated.

LOCALIZATION /GAMING:

BACKFILL / ENTERTAINMENT:

Our backfill work sits at the intersection of restoration and reinvention. Tasked with reimagining legacy assets at scale, our teams reconstructed characters for Netflix’s kids interface, refreshed thousands of key art pieces for HBO’s evolving platform post-merger, and executed extensive resizing and reformatting across entire libraries. Each project demanded both artistic sensitivity and production rigor—transforming archival content into seamless, modern viewing experiences.

PRODUCTION FOR A/B TESTING