THE WORK

Creative Executive · VP Creative of Production · Creative Producer · Artist
ENTERTAINMENT: Film · Series · Streaming · Gaming · Podcast · Brand · Product

Ella Swenson leads with people first concept. Her career has been about building creative departments and teams that work well together, and figuring out how to make that collaboration easier, whether that's through better workflows, clearer communication, or now, AI tools she's learned to apply through MIT's Agentic AI for Organizational Transformation program.

She's spent years running 360° creative departments and campaigns for companies like Netflix, Disney+, HBO Max, Warner Bros., Apple TV+, Spotify, Nickelodeon, Mattel, Netflix Games, Nexxon Games, Paramount+, and MGM, which means constant coordination across departments, negotiating with stakeholders, and keeping multiple studios and teams on the same page from concept to key art to AV, digital, and OOH. AS VP of Production Ella drove revenue from $800K to $9.5M over four and a half years by rethinking how the team worked together, where automation could help, and building business through meaningful relationships.

Her hands-on production background started on set, in fashion and product marketing, work that landed in Vogue Italia, Teen Vogue, Refinery29, and Into the Gloss. At Groupon, she built the first in-house photo and video department from scratch, growing it from three people to thirty, launching their first photography studio, and producing 10,000+ original assets while running 4 to 8 productions a week. She managed every piece of that process, budget, casting, talent, vendors, locations, and watched the team's original content help drive a 25% increase in sales per click.