Creative Executive · VP Creative of Production · Producer · Artist
ENTERTAINMENT: Film · Series · Streaming · Gaming · Podcast

Ella Swenson is a senior creative production and operations leader guiding Agentic and Generative AI implementation across creative workflows. She has build Start-up departments and led 360° creative campaigns across key art, AV, digital, OOH, on set production for Netflix, Disney+, HBO Max, Warner Bros., MGM, Paramount+, Apple TV+, Spotify, Nickelodeon, Mattel, Netflix Games, and Nexon Games. Ella is known for negotiating and collaborating with multiple stakeholders and studios.

Ella’s background is in scaling creative organizations and orchestrating top talent and creatives to achieve their objectives. Ella grew a department from three to thirty employees, consolidating workflow efficiencies by over 70% through new software, automation, and process design driving in-house revenue from $800K to $9.5M in a four and a half year duration.

As hands-on AI integration leader obtaining AGENTIC AI for digital transformation CeRTIFICATION FROM MIT, she has implemented generative image, video, and LLMS into creative post production workflows identifying where AI creates real operational leverage and building the systems and team behaviors to support it at scale.

ON SET CREATIVE / ART

Ella’s background started on set production and product marketing for consumer brands her brand was featured in Vogue Italia, Teen Vogue, Refinery29, and Into the Gloss. As Creative Director at Groupon, she built and led the first in-house photo and video department launching their first photography studio, contributing over 10,000 original assets to the library, and supervising a creative team of 30+ across 4–8 productions per week. Through original conceptual content, she drove an increase in sales per click. Her production background spans fashion and commercial set work, and events, with end-to-end ownership across pre-production, budget, Talent management, casting, location, vendor management and creative execution.